If an artwork never gets any attention from anybody, then obviously it's got problems. If it gains attention from a very small elite, then it's presumably doing something. Finnegans Wake gets a lot of attention from certain people who become passionate about it, who are usually very good readers in general. Although - I often talk about costs and benefits - it seems to me the costs of reading Finnegans Wake are not worth the benefits, however many there may be. And it's the same with the more arcane among poets, Zukofsky and so on.

There's a young Danish guy who has done a lot of work from an evolutionary perspective, Mathias Clasen. Basically, his argument is we've evolved to fear the monstrous, to be very wary of large, unknown, life-threatening forces. In art, we can play with these things in ways that allow us to feel the intensity of the horror, but in "safe mode," if you like, detached from real consequences.

There is behavioral ecology, which looks closely at the difference different ecologies make to behavior and other features of animals and humans. There's evolutionary individual psychology, there's evolutionary social psychology. In Darwin's terms, evolution couldn't exist without variation, and variation is important in behavioral genetics. And so on, and so on. There are so many instances in which evolution actually sharpens the precision, I think, with which one can find out the importance of differences. We're interested in differences as well as commonalities.

If an artwork never gets any attention from anybody, then obviously it's got problems. If it gains attention from a very small elite, then it's presumably doing something. Finnegans Wake gets a lot of attention from certain people who become passionate about it, who are usually very good readers in general. Although - I often talk about costs and benefits - it seems to me the costs of reading Finnegans Wake are not worth the benefits, however many there may be. And it's the same with the more arcane among poets, Zukofsky and so on.

Social media is your opportunity to reach a massive number of people with transparency, honesty, and integrity.

Social media takes time and careful, strategic thought. It doesn't happen by accident.

Any artist who really engages with the problems in their medium at that moment and tries to deepen the problems is likely to discover new problems, new possibilities that will excite audiences and continue to excite them.