Lettering should be invisible. You shouldn't notice it, unless it is a determined piece of storytelling in graphic design. Whether handmade or digital, the lettering should be easy on the eye and well placed. It should help tell the story and do nothing to get in the way of it.
Brian Michael BendisCharlie Huston, who showran the first season [of Powers], is a novelist, and likes to internalize fiction as a novelist does.
Brian Michael BendisThis is something I learned when I was working at a newspaper: when you put something on paper, whether it's words or pictures, and it's staring back at the reader, they are now alone in the room with them for as long as it takes them to turn the page. Whereas on television, the images fly by.
Brian Michael BendisI didn't know why I was coming to this room. Someone just told me to go to Sam Raimi's office. I knew that I uniquely had the comics version of his job, which was to take Spider-Man and put him into the modern day. But I thought, "Maybe he wants to tell me to cut it out." So I come in, it's in his office, and then Stan Lee comes in, and I'd only ever met Stan as a fan, not as a professional. And then they sit us down on a couch, and roll in an AV cart with a TV on it and go, "We're going to show you the first cut of Spider-Man."
Brian Michael Bendis