Most companies, 97 percent or more, put all their focus on clever advertising and clever taglines to get people to buy average or mediocre products. You need to back off and offer a really good product or service.
It's the risk takers that move the human race forward.
Never criticize, condemn or complain in a conversation with a customer or prospect.
A major stimulant to creative thinking is focused questions.
You develop courage by acting courageously whenever you feel like acting otherwise.
Your ability to select your most important task at each moment, and then to get started on that task and to get it done both quickly and well, will probably have more of an impact on your success than any other quality or skill you can develop.