My favorite word is clarity...clarity...clarity. And the critical clarity is what is the transformation that is going to take place in the customer's life or work when they buy and use your product? And how profound is that? How important is that? You know the old saying, "If you could come up with a cure for cancer you'd be a billionaire by the end of the week" because of that profound result.
Brian TracyNever complain, never explain. Resist the temptation to defend yourself or make excuses.
Brian TracyI work with people who come up with an idea and people throw money at it. They say, "Geeze, can I give you some money? Can I get a piece of that?" So, if your concept is good everything else becomes much easier. If your concept is unclear, then everything else is harder
Brian Tracy