You can make an argument that Bill O'Reilly is a conservative or a Republican. Bill's kind of unpredictable. Somebody might say that he would have been comfortable in the Democratic Party of Scoop Jackson.

We had a couple of minor coups that made a big difference. We snared away from a competitor a correspondent already on the ground in Afghanistan. That was an enormous help to us, because there we were.

CNN is a more diverse brand. It's spread out over more products over there.

How can we be isolating ourselves when it's 16 to 3 in NATO for what we want to do?

There have been two Geraldo Riveras through his long career. One of them was a reporter who has done some remarkable work. The other was a television show host who did what it took to get an audience.

The month of January, we were number one. Now, this is something we're proud of, because we recognize we're up against a formidable operation there at CNN.

It's a battle to be seen in the world of advertisers and in the world of business as a serious force.