Surely no one will consider us lacking in reverence if we say that every one of the "principles of modern salesmanship" on which business men so much pride themselves, are brilliantly exemplified in Jesus' talk and work.

Learn their lesson, that if you would teach people you first must capture their interest with news; that your service rather than your sermons must be your claim upon their attention; that what you say must be simple, and brief, and above all sincere - the unmistakable voice of true regard and affection.

The essential element in personal magnetism is a consuming sincerity - an overwhelming faith in the importance of the work one has to do.

If you can give your child only one gift, let it be enthusiasm.

Action and reaction, ebb and flow, trial and error, change - this is the rhythm of living. Out of our over-confidence, fear; out of our fear, clearer vision, fresh hope. And out of hope, progress.

Christ would be a national advertiser today, I am sure, as He was a great advertiser in His own day. He thought of His life as business.

Jesus picked up twelve men from the bottom ranks of business and forged them into an organisation that conquered the world.