Surely no one will consider us lacking in reverence if we say that every one of the "principles of modern salesmanship" on which business men so much pride themselves, are brilliantly exemplified in Jesus' talk and work.

Talkers have always ruled. They will continue to rule. The smart thing is to join them.

If you expect perfection from people your whole life is a series of disappointments, grumblings, and complaints.

The most important thing about getting somewhere is starting right where we are.

No sex, age, or condition is above or below the absolute necessity of modesty; but without it one vastly beneath the rank of man.

The faults of advertising are only those common to all human institutions. If advertising speaks to a thousand in order to influence one, so does the church. And if it encourages people to live beyond their means, so does matrimony. Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times they have to.

As a profession advertising is young; as a force it is as old as the world. The first four words ever uttered, Let there be light, constitute its charter. All nature is vibrant with its impulse.