I had never thought of advertising as a life work, though I had on the side, written some very successful copy.
Bruce BartonChrist would be a national advertiser today, I am sure, as He was a great advertiser in His own day. He thought of His life as business.
Bruce BartonIf you expect perfection from people your whole life is a series of disappointments, grumblings, and complaints.
Bruce BartonIt takes a real storm in the average person's life to make him realize how much worrying he has done over the squalls.
Bruce BartonNothing splendid has ever been achieved except by those who dared believe that something inside of them was superior to circumstance.
Bruce BartonIf there is no intelligence in the universe, then the universe has created something greater than itself-for it has created you and me.
Bruce BartonThe ablest men in all walks of modern life are men of faith. Most of them have much more faith than they themselves realize.
Bruce BartonLearn their lesson, that if you would teach people you first must capture their interest with news; that your service rather than your sermons must be your claim upon their attention; that what you say must be simple, and brief, and above all sincere - the unmistakable voice of true regard and affection.
Bruce BartonIf you are going to do anything, you must expect criticism. But it's better to be a doer than a critic. The doer moves; the critic stands still, and is passed by.
Bruce BartonIt would do the world good if every man would compel himself occasionally to be absolutely alone. Most of the world s progress has come out of such loneliness.
Bruce BartonMuch brass has been sounded and many cymbals tinkled in the name of advertising; but the advertisements which persuade people to act are written by men who have an abiding respect for the intelligence of their readers, and a deep sincerity regarding the merits of the goods they have to sell.
Bruce BartonTalkers have always ruled. They will continue to rule. The smart thing is to join them.
Bruce BartonThe American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model - whether that model be an icebox or a rug or a new home.
Bruce BartonVoltaire spoke of the Bible as a short-lived book. He said that within a hundred years it would pass from common use. Not many people read Voltaire today, but his house has been packed with Bibles as a depot of a Bible society.
Bruce BartonSometimes when I consider what tremendous consequences come from little things, I am tempted to think there are no little things.
Bruce BartonAs a profession advertising is young; as a force it is as old as the world. The first four words ever uttered, Let there be light, constitute its charter. All nature is vibrant with its impulse.
Bruce BartonWhen you can dump a load of bricks on a corner lot, and let me watch them arrange themselves into a house - when you can empty a handful of springs and wheels and screws on my desk, and let me see them gather themselves together into a watch - it will be easier for me to believe that all these thousands of worlds could have been created, balanced, and set to moving in their separate orbits, all without any directing intelligence at all.
Bruce BartonI do not like the phrase: Never cross a bridge till you come to it. The world is owned by men who cross bridges on their imaginations miles and miles in advance of the procession.
Bruce BartonThe five steps in teaching an employee new skills are preparation, explanation, showing, observation and supervision.
Bruce BartonIf you expect perfection from people your whole life is a series of disappointments, grumblings and complaints. If, on the contrary, you pitch your expectations low, taking folks as the inefficient creatures which they are, you are frequently surprised by having them perform better than you had hoped.
Bruce BartonSurely no one will consider us lacking in reverence if we say that every one of the "principles of modern salesmanship" on which business men so much pride themselves, are brilliantly exemplified in Jesus' talk and work.
Bruce BartonIt is said that great leaders are born, not made. The saying is true to this degree, that no man can persuade people to do what he wants them to do, unless he genuinely likes people, and believes that what he wants them to do is to their own advantage.
Bruce BartonA daughter is the happy memories of the past, the joyful moments of the present, and the hope and promise of the future.
Bruce BartonJesus picked up twelve men from the bottom ranks of business and forged them into an organisation that conquered the world.
Bruce BartonNo sex, age, or condition is above or below the absolute necessity of modesty; but without it one vastly beneath the rank of man.
Bruce BartonWhat a curious phenomenon it is that you can get men to die for the liberty of the world who will not make the little sacrifice that is needed to free themselves from their own individual bondage.
Bruce BartonMost successful men have not achieved their distinction by having some new talent or opportunity that was at hand.
Bruce BartonMy program is to leave the fools to nature. She has diseases with which to deal with them.
Bruce BartonCereal eating is almost a marker for a healthy lifestyle. It sets you up for the day, so you don't overeat.
Bruce BartonThe essential element in personal magnetism is a consuming sincerity - an overwhelming faith in the importance of the work one has to do.
Bruce BartonAction and reaction, ebb and flow, trial and error, change - this is the rhythm of living. Out of our over-confidence, fear; out of our fear, clearer vision, fresh hope. And out of hope, progress.
Bruce BartonGreat men suffer hours of depression through introspection and self-doubt. That is why they are great. That is why you will find modesty and humility the characteristics of such men.
Bruce Barton