When everything is connected to everything else, for better or for worse, everything matters.

Love your experiments (as you would an ugly child). Joy is the engine of growth. Exploit the liberty in casting your work as beautiful experiments, iterations, attempts, trials, and errors. Take the long view and allow yourself the fun of failure every day.

The word ‘studio’ is derives from ‘study’. Our object is not to know the answers before we do the work. It’s to know them after we do it.

When everything is connected to everything else, for better or for worse, everything matters.

Design the life that you want to live.

I'm interested in the moment when two objects collide and generate a third. The third object is where the interesting work is.

Don’t be cool. Cool is conservative fear dressed in black.