The word ‘studio’ is derives from ‘study’. Our object is not to know the answers before we do the work. It’s to know them after we do it.

To invent something you have to be removed from the world. In order to have liberty to imagine something better, you need to step outside for a while.

I'm interested in the moment when two objects collide and generate a third. The third object is where the interesting work is.

Design the life that you want to live.

Love your experiments (as you would an ugly child). Joy is the engine of growth. Exploit the liberty in casting your work as beautiful experiments, iterations, attempts, trials, and errors. Take the long view and allow yourself the fun of failure every day.

What is the focus of the new image infrastructure? Attention. It's all designed for capturing, tracking, quantifying, manipulating, holding, buying, selling and controlling attention.

The deeper you go the more likely you will discover something of value