The deeper you go the more likely you will discover something of value

When everything is connected to everything else, for better or for worse, everything matters.

Imitate. Don’t be shy about it. Try to get as close as you can. You'll never get all the way, and the separation might be truly remarkable.

Don't clean your desk. You might find something in the morning that you can't see tonight.

Don’t be cool. Cool is conservative fear dressed in black.

What is the focus of the new image infrastructure? Attention. It's all designed for capturing, tracking, quantifying, manipulating, holding, buying, selling and controlling attention.

Massive Change is not about the world of design; it's about the design of the world.