For most of us, design is invisible. Until it fails
Design the life that you want to live.
The wrong answer is the right answer in search of a different question.
When the outcome drives the process we will only ever go where we've already been. If process drives the outcome we may not know where we're going, but we will know we want to be there.
The deeper you go the more likely you will discover something of value
What is the focus of the new image infrastructure? Attention. It's all designed for capturing, tracking, quantifying, manipulating, holding, buying, selling and controlling attention.