While criticism or fear of punishment may restrain us from doing wrong, it does not make us wish to do right. Disregarding this simple fact is the great error into which parents and educators fall when they rely on these negative means of correction. The only effective discipline is self-discipline, motivated by the inner desire to act meritoriously in order to do well in one's own eyes, according to one's own values, so that one may feel good about oneself may "have a good conscience.
Bruno BettelheimA child... who has learned from fairy stories to believe that what at first seemed a repulsive, threatening figure can magically change into a most helpful friend is ready to believe that a strange child whom he meets and fears may also be changed from a menace into a desirable companion.
Bruno BettelheimWhat children learn from punishment is that might makes right. When they are old and strong enough, they will try to get their ownback; thus many children punish their parents by acting in ways distressing to them.
Bruno BettelheimThe question for the child is not Do I want to be good? but Whom do I want to be like?
Bruno Bettelheim