As J.J. has said many times, when you start a series you want to have a destination. It's like driving a car, when you pull out of your garage and you head out driving down the road, you have a destination, okay?
Bryan BurkYeah, we definitely have screenings; we just don't have screenings out on the street. We bring in - it starts internally, so its people who work at Bad Robot, then it starts going to our friends outside of Bad Robot, and then it starts going to friends of friends outside so we get really fresh people who don't have to pretend to like us.
Bryan BurkSo that was an important part of the process and strangely, early on, we started to realize, in that respect, we were successful in what we were trying to do, which is make a film that everybody would be able come out and not be scratching their head at all.
Bryan BurkWe were going to call it "Star Trek: The Avengers", and for a while we were like, "People are going to love that title". No, we had a whole bunch of titles, we never had any official title until we came out with this, we had different conversations about other things.
Bryan Burk