We were going to call it "Star Trek: The Avengers", and for a while we were like, "People are going to love that title". No, we had a whole bunch of titles, we never had any official title until we came out with this, we had different conversations about other things.

It was really important to try to reach a whole new audience so we had a lot of people in who not only had not seen the last film but were not Star Trek fans, or thought of themselves as not being Star Trek fans, or they had seen bits and pieces of Star Trek in the past and it was just not for them.

There's an overlap of people we've used from previous films and we also like to obviously bring in new people so we get a fresh voice and opinion when you bring them in. All different ages and genders and everything, you just want a wide spectrum of people who are coming in to see what works.

And then simultaneously I don't think they're asking you to necessarily write in stone that this is what you're going to do or what you have to do.

Screening is an invaluable part of the process, obviously, having test screening and you definitely learn something.

So it's an interesting process just going through and seeing what works and what doesn't work, and what's the best version of it. It was a good process because I think we all collectively, when everyone would run into issues in the cut or know that things weren't working, they kind of glaringly stuck out so we could focus on fixing those things and it wasn't a situation where you would show it to ten people and you would have ten problems.

You may change your destination, you may have a hundred stops along the way, there's a hundred different possibilities, but usually when you get in your car you are thinking, "I am going to go somewhere."