The ultimate compliment a customer can make to an organization about one of its marketing people is: "I'm not sure whether your sales rep works for me or for you."

A real leader has the ability to motivate others to their highest level of achievement; then gives them the opportunity and the freedom to grow.

The ultimate compliment a customer can make to an organization about one of its marketing people is: "I'm not sure whether your sales rep works for me or for you."

We depend on you to do the right thing; right for both you and the company. It is no exaggeration to say that IBM's reputation is in your hands.

While every body wants it, most don't want to give it.

Good people need room to develop. They have to find their own voice . . . each IBMer is a businessperson working within the framework of the company structure.

First, there is the law. It must be obeyed. But the law is the minimum. You must act ethically.