Don't make misrepresentations to anyone you deal with. If you believe the other person may have misunderstood you, correct any misunderstanding you find exists. Honesty is integral to ethical behavior, and trustworthiness is essential for good, lasting relationships.

. . . top management should spend 40 to 50 percent of its time educating and motivating its people . . .

First, there is the law. It must be obeyed. But the law is the minimum. You must act ethically.

. . . the world is filled with the kind of customers who deserve the care and attention I advocate, and I'd be willing to jump through hoops to win and keep them.

Sometimes the manager must perform with the courage and agility of a circus performer, carefully crossing the highwire between short-term problems and long-term objectives.

While every body wants it, most don't want to give it.

IBM doesn't want its people to get frustrated and restless because it has them reaching for carrots they can't quit