People buy products for what they can do, not for what they are.

. . . top management should spend 40 to 50 percent of its time educating and motivating its people . . .

IBM doesn't want its people to get frustrated and restless because it has them reaching for carrots they can't quit

Don't make misrepresentations to anyone you deal with. If you believe the other person may have misunderstood you, correct any misunderstanding you find exists. Honesty is integral to ethical behavior, and trustworthiness is essential for good, lasting relationships.

While every body wants it, most don't want to give it.

There are countless ways of achieving greatness, but any road to achieving one's maximum potential must be built on a bedrock of respect for the individual, a commitment to excellence, and a rejection of mediocrity.

Leadership is the ability of a single individual through his or her actions to motivate others to higher levels of achievement.