People buy products for what they can do, not for what they are.

While every body wants it, most don't want to give it.

People buy products for what they can do, not for what they are.

At IBM everybody sells! Every employee has been trained to think that the customer comes first - everybody from the CEO, to the people in finance, to the receptionists, to those who work in manufacturing.

First, there is the law. It must be obeyed. But the law is the minimum. You must act ethically.

A real leader has the ability to motivate others to their highest level of achievement; then gives them the opportunity and the freedom to grow.

Good people need room to develop. They have to find their own voice . . . each IBMer is a businessperson working within the framework of the company structure.