People buy products for what they can do, not for what they are.

Good people need room to develop. They have to find their own voice . . . each IBMer is a businessperson working within the framework of the company structure.

The ultimate compliment a customer can make to an organization about one of its marketing people is: "I'm not sure whether your sales rep works for me or for you."

Sometimes the manager must perform with the courage and agility of a circus performer, carefully crossing the highwire between short-term problems and long-term objectives.

First, there is the law. It must be obeyed. But the law is the minimum. You must act ethically.

We depend on you to do the right thing; right for both you and the company. It is no exaggeration to say that IBM's reputation is in your hands.

At IBM everybody sells! Every employee has been trained to think that the customer comes first - everybody from the CEO, to the people in finance, to the receptionists, to those who work in manufacturing.