Leadership is the ability of a single individual through his or her actions to motivate others to higher levels of achievement.

Good people need room to develop. They have to find their own voice . . . each IBMer is a businessperson working within the framework of the company structure.

At IBM everybody sells! Every employee has been trained to think that the customer comes first - everybody from the CEO, to the people in finance, to the receptionists, to those who work in manufacturing.

. . . the world is filled with the kind of customers who deserve the care and attention I advocate, and I'd be willing to jump through hoops to win and keep them.

People buy products for what they can do, not for what they are.

IBM doesn't want its people to get frustrated and restless because it has them reaching for carrots they can't quit

Don't make misrepresentations to anyone you deal with. If you believe the other person may have misunderstood you, correct any misunderstanding you find exists. Honesty is integral to ethical behavior, and trustworthiness is essential for good, lasting relationships.