Whatever sociology may be, it is the result of constantly asking the question, what is the meaning of this?

Commercial jazz, soap opera, pulp fiction, comic strips, the movies set the images, mannerisms, standards, and aims of the urban masses. In one way or another, everyone is equal before these cultural machines; like technology itself, the mass media are nearly universal in their incidence and appeal. They are a kind of common denominator, a kind of scheme for pre-scheduled, mass emotions.

The very shaping of history now outpaces the ability of men to orient themselves in accordance with cherished values.

You can never really understand an individual unless you also understand the society,historical time period in which they live,personal troubles, and social issues

For the first time in American history, men in authority are talking about an 'emergency' without a foreseeable end... such men as these are crackpot realists: in the name of realism they have constructed a paranoid reality all their own.

Prestige is the shadow of money and power.

It is the political task of the social scientist — as of any liberal educator — continually to translate personal troubles into public issues, and public issues into the terms of their human meaning for a variety of individuals. It is his task to display in his work — and, as an educator, in his life as well — this kind of sociological imagination. And it is his purpose to cultivate such habits of mind among the men and women who are publicly exposed to him. To secure these ends is to secure reason and individuality, and to make these the predominant values of a democratic society.