I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.
Camilla LackbergIf I can hit No. 1 on the 'New York Times' best-seller list, I'm thinking of having the entire list tattooed on my body somewhere. It would be fabulous.
Camilla LackbergNorthern Sweden holds a special kind of magic. It's cold, lonely, and the people are tough and silent, or so the stereotype says. This is Asa Larsson's home turf and I find as much joy in reading her closely observed descriptions of the environment, as in following her intriguing plots.
Camilla Lackberg