I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.

The pace of Swedish crime fiction is slower - Stieg Larsson's the exception. And I think we use the environment more.

If I can hit No. 1 on the 'New York Times' best-seller list, I'm thinking of having the entire list tattooed on my body somewhere. It would be fabulous.

Scandinavian crime fiction has become a great success all across the world and rightfully so. Sjowall and Wahloo ushered in a whole generation of Swedish crime writers, many of whom are now available in English.

I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.

One of the things I'm really good at is procrastinating.

Don't ever get old. With each year that passes, the old Viking idea of jumping off a cliff to one's death looks better and better. The only thing to hope for is that you get so senile that you think you're twenty years old again. That would be fun to relive.