You can do the best research and be making the strongest intellectual argument, but if readers don't get past the third paragraph you've wasted your energy and valuable ink.
Carl HiaasenJimmy Lee Baylis was a wise man, and knew better than to talk back to the man who signed his paycheck.
Carl HiaasenMickey Cray had been out of work ever since a dead iguana fell from a palm tree and hit him on the head.
Carl Hiaasen