I am the triple owner of the world, the finest Turkey, the Lorelei, Germania and Helvetia of exclusively sweet butter and Naples, and I must supply the whole world with macaroni.
Carl JungThere are as many archetypes as there are typical situations in life. Endless repetition has engraved these experiences into our psychic constitution, not in the forms of images filled with content, but at first only as forms without content, representing merely the possibility of a certain type of perception and action.
Carl JungThere are two reasons why man loses contact with the regulating center of his soul. One of them is that some single instinctive drive or emotional image can carry him into a one-sidedness that makes him lose his balance...his one-sidedness and consequent loss of balance are much dreaded by primitives, who call it 'loss of soul.' Another threat...circles around particular complexes
Carl Jung