Design is important, it's an important dimension in the car. It's not the only one.
Talking about stepping down in five years is frankly not a topic of particular actuality now.
To face deflation, you have to have people accepting it and not reacting to it.
Business is tough; you need tough guys.
Commitment. This is my favorite word because in some way, people who are committed are always much more interesting and much more reliable, and much more, I would say, deep than people who are not.
Electric cars are not going to take the market by storm, but it's going to be a gradual improvement.