Incentives are not strategy, they are tactics. Defensive measures.

We don't know where the markets are going....we have to observe what's going down, see the trends, look at every vibration on the market, prepare the technology and jump when consumers start to think one way or the other

Don't believe what I say. Believe what I do.

Being a good leader today doesn't mean you'll be a good leader 10 years from now. You have to adapt to the times

The low price of oil is a headwind to investments in alternative energy technologies, but it will not stop them.

You'll never convince me there is a hopeless situation or there is any finality in any success or any failure.

We don't want to be something for everybody, we want to be everything for some people.