Incentives are not strategy, they are tactics. Defensive measures.

When you want to turn around a company, you want to make sure that the solution is coming from inside.

People will always challenge you on an idea as long as it has not been concretized by somebody else.

Our objective is to position Nissan in the top rank of the car industry. Until we get there, there will be no rest.

Business is tough; you need tough guys.

I approve designs not because I think I am more gifted or somebody who can see ahead three or four years from now, but just to make sure that the design is a logical, rational decision, taken after analyzing pros and cons.

I think that the best training a top manager can be engaged in is management by example. I want to make sure there is no discrepancy between what we say and what we do. If you preach accountability and then promote somebody with bad results, it doesn't work. I personally believe the best training is management by example. Don't believe what I say. Believe what I do.