Incentives are not strategy, they are tactics. Defensive measures.

We don't know where the markets are going....we have to observe what's going down, see the trends, look at every vibration on the market, prepare the technology and jump when consumers start to think one way or the other

I don't believe in hostile moves. I don't believe they carry any value.

When the CEO makes a decision, people don't come back on it.

Our objective is to position Nissan in the top rank of the car industry. Until we get there, there will be no rest.

Employees are your most valuable assets. They are the heart and guts of a company. This doesn't mean that from time to time, you aren't going to do what is good for the company.

If guys try to make a bigger company for the sake of size, they don't create value in most cases.