Ultimately, strong branding is not just a promise to our customers,to our partners, to our shareholders and to our communities;it is also a promise to ourselves... in that sense, it is about using a brand as a beacon, as a compass, for determining the right actions, for staying the course, for evolving a culture, for inspiring a company to reach its full potential.
Carly FiorinaWhen America does not lead, the world is a dangerous and a tragic place. This is a bad deal. [Barack] Obama broke every rule of negotiation.Yes, our allies are not perfect, but Iran is at the heart of most of the evil that is going on in the Middle East through their proxy.
Carly FiorinaThe most effective way to beat Hillary Clinton is to remind voters of Hillary Clinton's behavior.
Carly FiorinaAs president, I will stand up to the great human rights tests of our time - in China, Russia, and the Middle East. We must send a signal to our allies and adversaries that America is back in the leadership business.
Carly FiorinaIn bullfighting there is a term called querencia. The querencia is the spot in the ring to which the bull returns. Each bull has a different querencia, but as the bullfight continues, and the animal becomes more threatened, it returns more and more often to his spot.As he returns to his querencia, he becomes more predictable. And so, in the end, the matador is able to kill the bull because in.
Carly Fiorina