Ultimately, strong branding is not just a promise to our customers,to our partners, to our shareholders and to our communities;it is also a promise to ourselves... in that sense, it is about using a brand as a beacon, as a compass, for determining the right actions, for staying the course, for evolving a culture, for inspiring a company to reach its full potential.
Carly FiorinaThe world is a more tragic and dangerous place when American isn't leading and, under this president, we have not been leading.
Carly FiorinaSo what will define greatness for your generation? I believe it is to use the knowledge that you have earned here to find ways, not only to connect to computers, but to connect to people; not only to bridge gaps in science, but to bridge gaps between cultures; not only to use numbers and formulas to create, but to use words to lead, and in the process, to close that canyon between ignorance and understanding.
Carly FiorinaWhatever the consequences of staying true to yourself, they're much less than the consequences of selling your soul.
Carly FiorinaI do not support citizenship for those already here illegally. Those who cut the line and broke our laws as their first act entering this country have foregone that opportunity.
Carly FiorinaWe need to enact fundamental tax reform. The weight and complexity of our 73,000-page tax code are crushing everyday Americans. We need to radically simplify the tax code so that we can re-start the real engine of growth in our economy. That means our tax code needs to go from 73,000 pages down to about three pages.
Carly Fiorina