Ultimately, strong branding is not just a promise to our customers,to our partners, to our shareholders and to our communities;it is also a promise to ourselves... in that sense, it is about using a brand as a beacon, as a compass, for determining the right actions, for staying the course, for evolving a culture, for inspiring a company to reach its full potential.
Carly FiorinaI have met Vladimir Putin, and I know his ambition will not be detoured by a gimmicky red, reset button.
Carly FiorinaQuitting law school was the most difficult decision of my life. But I felt this great relief that this is my life and I can do what I want with it.
Carly FiorinaI think it would help tremendously to have a senator that knows where jobs come from, that knows how to create them, that knows how to bring them back and, importantly, knows what it means to manage billions of dollars' worth of expenses and cut billions of dollars' worth of expenses.
Carly FiorinaOur allies in the Middle East know that the Islamic State is their fight - and they have asked for very specific things to help push back against ISIL.We must give our allies the help they need to confront and defeat this evil.
Carly Fiorina