Ultimately, strong branding is not just a promise to our customers,to our partners, to our shareholders and to our communities;it is also a promise to ourselves... in that sense, it is about using a brand as a beacon, as a compass, for determining the right actions, for staying the course, for evolving a culture, for inspiring a company to reach its full potential.
Carly FiorinaPerception is everything and that becomes the reality. It's a big problem for Hillary Clinton.
Carly FiorinaMy mother taught me about the power of inspiration and courage, and she did it with a strength and a passion that I wish could be bottled.
Carly FiorinaI really believe that all CEO pay should be voted on by shareholders ahead of time. Mine was.
Carly Fiorina