Ultimately, strong branding is not just a promise to our customers,to our partners, to our shareholders and to our communities;it is also a promise to ourselves... in that sense, it is about using a brand as a beacon, as a compass, for determining the right actions, for staying the course, for evolving a culture, for inspiring a company to reach its full potential.
Carly FiorinaIf someone believes they are limited by their gender, race or background, they will become more limited.
Carly FiorinaI have done business in China for 25 years, so I know that in order to get China to cooperate with us, we must first actually retaliate against their cyber-attacks so they know we're serious. We have to push back on their desire to control the trade route through the South China Sea through which flows $5 trillion worth of goods and services every year.
Carly FiorinaDonald Trump can't beat Hillary Clinton, I think it's very clear, and she doesn't want to run against me, because I can beat her, because I will fight her and force her to fight on ground that she will lose on.
Carly FiorinaWe need to ensure that the government agencies that are supposed to be regulating the financial system are actually doing their jobs. We must shrink the federal government and hold it accountable - and to do that, we need a leader who understands how bureaucracies work and how to cut them down to size.
Carly Fiorina