Ultimately, strong branding is not just a promise to our customers,to our partners, to our shareholders and to our communities;it is also a promise to ourselves... in that sense, it is about using a brand as a beacon, as a compass, for determining the right actions, for staying the course, for evolving a culture, for inspiring a company to reach its full potential.
Carly FiorinaDonald Trump can't beat Hillary Clinton, I think it's very clear, and she doesn't want to run against me, because I can beat her, because I will fight her and force her to fight on ground that she will lose on.
Carly Fiorina