Ultimately, strong branding is not just a promise to our customers,to our partners, to our shareholders and to our communities;it is also a promise to ourselves... in that sense, it is about using a brand as a beacon, as a compass, for determining the right actions, for staying the course, for evolving a culture, for inspiring a company to reach its full potential.
Carly FiorinaI know Vladimir Putin. He respects strength. He lied to our president's [Barack Obama] face; didn't both to tell him about warplanes and troops going into Syria. We need to speak to him from a position of strength.
Carly FiorinaHad anyone told me that I was going to have a career in business, I would have said, 'No way.'
Carly FiorinaI will reveal to the American people over and over and over again the Clinton way, say what you have to say to get elected, lie as long as you can get away with it.
Carly FiorinaThe difference between people who succeed and people who fail, I think in many cases itโs not fear. Everyone experiences fear. The difference is what do you do with your fear. Do you work to overcome it or do you let it defeat you? And I think that is actually what distinguishes very successful people from others.
Carly Fiorina