Ultimately, strong branding is not just a promise to our customers,to our partners, to our shareholders and to our communities;it is also a promise to ourselves... in that sense, it is about using a brand as a beacon, as a compass, for determining the right actions, for staying the course, for evolving a culture, for inspiring a company to reach its full potential.
Carly FiorinaEvery single policy Hillary Clinton espouses and every single policy of President [Barack] Obama has been demonstrably bad for women!
Carly FiorinaThere are kind of four people up at the top, [Donald] Trump,[Marco] Rubio,[Ted] Cruz,[Ben] Carson, and then there's me and about three governors. I'm perfectly happy with that position right now, honestly, because when I started this race, I was 17 out of 16. The pollsters didn't even ask my name, because so few people knew me.
Carly FiorinaI come from a world where accountability and accomplishments matter, and where titles and rhetoric take a back seat to results.
Carly FiorinaLove what you do, or don't do it. Don't make a choice of any kind, whether in career or in life, just because it pleases others or because it ranks high on someone else's scale of achievement...Make the choice to do something because it engages your heart as well as your mind. Make the choice because it engages all of you.
Carly Fiorina