It's estimated that there may be two hundred and fifty million children in the world engaged in some form of exploitative child labour.

Here once again education is crucial, it enables children to be become more aware of their rights and to exercise them in a respectful manner which helps them shape their own future.

In choosing global corporate partners UNICEF emphasises compatibility with our core values and looks to build alliances that advance our mission of ensuring the health, education, equality and protection for all the world's children.

...in serving the best interests of children, we serve the best interests of all humanity.

UNICEF has repeatedly called on governments to ensure basic services for children and this includes providing food where the need exists.

The economic benefits of investing in children have been extensively documented. Investing fully in children today will ensure the well-being and productivity of future generations for decades to come. By contrast, the physical, emotional and intellectual impairment that poverty inflicts on children canmean a lifetime of suffering and want - and a legacy of poverty for the next generation.

By ratifying the Convention, governments become legally bound to implement the rights therein.