While the technology revolution has yet to reach far into the households of those in developing countries, this is certainly another area where more developed countries can assist those in the less developed world.

The economic benefits of investing in children have been extensively documented. Investing fully in children today will ensure the well-being and productivity of future generations for decades to come. By contrast, the physical, emotional and intellectual impairment that poverty inflicts on children canmean a lifetime of suffering and want - and a legacy of poverty for the next generation.

Learn all you can about people in other parts of the world. Understanding how people in other countries live and work and play teaches us to respect them and promote peace everywhere.

You need to get up in the morning and say, 'Boy, I'm going to - in my own stupid way - save the world today.'

Corporate partners help UNICEF fund our programmes for children, advocate with us on their behalf, or facilitate our work through logistical, technical, research or supply support.

UNICEF has repeatedly called on governments to ensure basic services for children and this includes providing food where the need exists.

When the lives and the rights of children are at stake, there must be no silent witnesses.