When the lives and the rights of children are at stake, there must be no silent witnesses.

While the technology revolution has yet to reach far into the households of those in developing countries, this is certainly another area where more developed countries can assist those in the less developed world.

Here once again education is crucial, it enables children to be become more aware of their rights and to exercise them in a respectful manner which helps them shape their own future.

Children have in the past and continue to influence policy makers.

The real solution is to improve the incomes of the poor and provide their children with decent education.

UNICEF has repeatedly called on governments to ensure basic services for children and this includes providing food where the need exists.

In choosing global corporate partners UNICEF emphasises compatibility with our core values and looks to build alliances that advance our mission of ensuring the health, education, equality and protection for all the world's children.