In choosing global corporate partners UNICEF emphasises compatibility with our core values and looks to build alliances that advance our mission of ensuring the health, education, equality and protection for all the world's children.

What is needed now are increased efforts to promote youth participation and commitment; more services aimed at youth; more parental involvement; more education and information, using schools and other sites; more protection for girls, orphaned children and young women;and more partnerships with people with HIV and AIDS.

Children have in the past and continue to influence policy makers.

When the lives and the rights of children are at stake, there must be no silent witnesses.

For example, UNICEF works with governments to change legislation such as in India where a law was passed raising the age of compulsory school completion to keep children in school and away from the workplace for longer.

Learn all you can about people in other parts of the world. Understanding how people in other countries live and work and play teaches us to respect them and promote peace everywhere.

You need to get up in the morning and say, 'Boy, I'm going to - in my own stupid way - save the world today.'