In choosing global corporate partners UNICEF emphasises compatibility with our core values and looks to build alliances that advance our mission of ensuring the health, education, equality and protection for all the world's children.

While the technology revolution has yet to reach far into the households of those in developing countries, this is certainly another area where more developed countries can assist those in the less developed world.

What is needed now are increased efforts to promote youth participation and commitment; more services aimed at youth; more parental involvement; more education and information, using schools and other sites; more protection for girls, orphaned children and young women;and more partnerships with people with HIV and AIDS.

You need to get up in the morning and say, 'Boy, I'm going to - in my own stupid way - save the world today.'

Northern Uganda presents a situation of extraordinary violation of the rights of children.

And each of us can practice rights ourselves, treating each other without discrimination, respecting each other's dignity and rights.

UNICEF has repeatedly called on governments to ensure basic services for children and this includes providing food where the need exists.