And each of us can practice rights ourselves, treating each other without discrimination, respecting each other's dignity and rights.

When the lives and the rights of children are at stake, there must be no silent witnesses.

Children have in the past and continue to influence policy makers.

For example, UNICEF works with governments to change legislation such as in India where a law was passed raising the age of compulsory school completion to keep children in school and away from the workplace for longer.

By ratifying the Convention, governments become legally bound to implement the rights therein.

And each of us can practice rights ourselves, treating each other without discrimination, respecting each other's dignity and rights.

In choosing global corporate partners UNICEF emphasises compatibility with our core values and looks to build alliances that advance our mission of ensuring the health, education, equality and protection for all the world's children.