And each of us can practice rights ourselves, treating each other without discrimination, respecting each other's dignity and rights.

...in serving the best interests of children, we serve the best interests of all humanity.

It's estimated that there may be two hundred and fifty million children in the world engaged in some form of exploitative child labour.

While the technology revolution has yet to reach far into the households of those in developing countries, this is certainly another area where more developed countries can assist those in the less developed world.

Creating a world that is truly fit for children does not imply simply the absence of war... It means having primary schools nearby that educate children, free of charge... It means building a world fit for children, where every child can grow to adulthood in health, peace and dignity.

The economic benefits of investing in children have been extensively documented. Investing fully in children today will ensure the well-being and productivity of future generations for decades to come. By contrast, the physical, emotional and intellectual impairment that poverty inflicts on children canmean a lifetime of suffering and want - and a legacy of poverty for the next generation.

In choosing global corporate partners UNICEF emphasises compatibility with our core values and looks to build alliances that advance our mission of ensuring the health, education, equality and protection for all the world's children.