The stories are success stories. The letters from listeners often touch the heart and can be inspiring.
Anytime in radio that you can reach somebody on an emotional level, you're really connecting.
Always be consistent.
A non-violent world has roots in a non-violent diet.
If the beat gets to the audience, and the message touches them, you've got a hit.
Vegetarianism is the cure for 99% of the world's problems. Think about it.