If the beat gets to the audience, and the message touches them, you've got a hit.
The stories are success stories. The letters from listeners often touch the heart and can be inspiring.
Basically, radio hasn't changed over the years.
Keep your feet on the ground and keep reaching for stars.
I must have done about 25,000 promos.
Despite all the technical improvements, it still boils down to a man or a woman and a microphone, playing music, sharing stories, talking about issues -- communicating with an audience.