Growing up, I actually wanted to be a professional Baseball player, instead of a radio DJ. Believe it or not.
The group Bananarama has such a light, cutesy-pie sound that they make The Go-Go's sound like Led Zeppelin by comparison.
I like the storytelling and reading the letters, the long-distance dedications.
I accentuate the positive and eliminate the negative. That is the timeless thing.
I must have done about 25,000 promos.
That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.