If the reason why you're doing anything creative is to make a living, then you're doing it wrong
Casey NeistatThe approach to that movie wasn't, 'Lets make this movie about Amsterdam and maple syrup.' The concept was, 'Lets go to Amsterdam. Amsterdam is fun.' So we flew to Amsterdam with our cameras and we saw what happened and then we got back and we sat down and we said, 'What's the movie here.' That's when we realized that the movie was 'The Maple Syrup Saga'.
Casey NeistatAs a guiding principle, life shrinks and life expands in direct proportion to your willingness to assume risk.
Casey Neistat