Once we know that people are human and have some Homer Simpson in them, then there's a lot that can be done to manipulate them.
Cass SunsteinThose subject to capital punishment are real human beings, with their own backgrounds and narratives. By contrast, those whose lives are or might be saved by virtue of capital punishment are mere 'statistical people.' They are both nameless and faceless, and their deaths are far less likely to be considered in moral deliberations.
Cass SunsteinThe idea that Taylor Swift would become the giant pop icon of 2015, 2016 - she's really good, but I don't think it's written in the stars.
Cass Sunstein