Some of the Hulk movies have been merely okay. I think the thing to do... there has to be some stab that makes it something we haven't seen before.
Cass SunsteinMost problems are best solved privately, not through government. There's a problem of discourtesy in the world, which is best handled through social norms, which are indispensable. But you wouldn't want the government to be mandating courtesy.
Cass SunsteinHow do things, whether they are movies, or plays, Hamilton, or people, ideas - how do they become transformative or iconic? That is in some ways what the actual Star Wars saga gets at, with the tale of the rise and the fall of the empire and the rise and the fall of Republics.
Cass SunsteinProbably, if we looked at Da Vinci or Michelangelo with care, we'd see a historical particularity that the work is not treated as having. It's certainly true of Shakespeare.
Cass SunsteinOn reflection, some things do super well because they hit with the time. Some things do super well because they are able to activate a kind of echo chamber or bandwagon or cascade - they didn't particularly hit with the time. Some things are just too astonishingly good to not hit the top. Those three explanations, with respect to the Star Wars phenomenon, seem to me all to pass the plausibility test, and to explore them, with respect to Star Wars, I think casts light not just on the saga of our time, but also on everything about our culture.
Cass Sunstein