My friend jewelry designer Courtney Crangi has been obsessed with Star Wars all her life and has seen the movies 150 times. When we first started talking about it, I was amazed that her knowledge made mine - which was even then pretty impressive - seem pathetic. And I think there are a couple of reasons for this. One is that the leader of the rebellion is Princess Leia. American theatergoers had never seen a princess like that. She's not a delicate flower, she's not passive, she's often the only one who has a clue.

Once we know that people are human and have some Homer Simpson in them, then there's a lot that can be done to manipulate them.

I would reject the distinction between a Keynesian moment and a behavioral moment.

I think that every state in the union should recognize same-sex marriage.

The hero of the beloved Star Wars trilogy is Luke. The principle dynamic is the complicated relationship between Luke and his father. Not coincidentally, George Lucas' last name sounds a lot like Luke. That's the one he identified with. George Lucas had a tumultuous relationship with his own father, and people who know him say that you can't understand the backstory of the movies without knowing that his dad was occasionally difficult but also very loving. They had a big break between them. In those movies, he's very focused on sons and fathers.

On reflection, some things do super well because they hit with the time. Some things do super well because they are able to activate a kind of echo chamber or bandwagon or cascade - they didn't particularly hit with the time. Some things are just too astonishingly good to not hit the top. Those three explanations, with respect to the Star Wars phenomenon, seem to me all to pass the plausibility test, and to explore them, with respect to Star Wars, I think casts light not just on the saga of our time, but also on everything about our culture.

The idea that Taylor Swift would become the giant pop icon of 2015, 2016 - she's really good, but I don't think it's written in the stars.