I think it may be that the fans of your least-favorite political candidate, whoever it is, are much more likable and light-side types than you might think going in. One way to reach them is to talk about Star Wars.
Cass SunsteinIt's very common to say that Star Wars in the late '70s, that was kind of perfect for Cold War culture and the aftermath of Vietnam in the '60s to have an upbeat, hopeful, cartoonish tale of a hero's journey. I think those explanations are easy to offer and almost always wrong.
Cass SunsteinIf you have a regulation that's going to save hundreds of thousands of lives annually and not cost very much, that sounds like a very good idea.
Cass SunsteinWe often see a temper of the times connection, and it's just like a fairy tale. It's not true.
Cass Sunstein