Once we know that people are human and have some Homer Simpson in them, then there's a lot that can be done to manipulate them.
Cass SunsteinIt's very common to say that Star Wars in the late '70s, that was kind of perfect for Cold War culture and the aftermath of Vietnam in the '60s to have an upbeat, hopeful, cartoonish tale of a hero's journey. I think those explanations are easy to offer and almost always wrong.
Cass SunsteinI started to read as obsessively about Star Wars as I once did about Kant - and still do about behavioral economics and behavioral psychology.
Cass Sunstein