I'll tell you an explanation that I find commonly overrated and speculative in the extreme: the idea that things that succeed in popular culture do that because they hit the temper of the times.
Cass SunsteinI dealt with people with diverse political views. If you find people who are your political opponents, and talk to them for an hour, chances are you're going to like them, and they're not full of hate.
Cass SunsteinAnd so it's no surprise that people who object to the death penalty on pure moral grounds also think it has no deterrent effect, and people who like the death penalty on grounds of retribution tend to think it has deterrent effects. They like that, and they believe that. I think with climate change we're seeing very much the same thing where those who deny climate change, they don't like that, and they don't believe it.
Cass SunsteinHow do things, whether they are movies, or plays, Hamilton, or people, ideas - how do they become transformative or iconic? That is in some ways what the actual Star Wars saga gets at, with the tale of the rise and the fall of the empire and the rise and the fall of Republics.
Cass SunsteinI'm also a big Bob Dylan fan. The songs on The Freewheelin' Bob Dylan - which is one of his best early albums - they grow out of some of his difficulties with Suze Rotolo, and "Hard Rain," people say it had to do with the Cuban missile crisis - probably not. He denied it. I believe him, but it certainly had to do with the time.
Cass Sunstein