I think it may be that the fans of your least-favorite political candidate, whoever it is, are much more likable and light-side types than you might think going in. One way to reach them is to talk about Star Wars.
Cass SunsteinThere are bursts of things like Abraham Lincoln or Ronald Reagan or Franklin Delano Roosevelt or same-sex marriage that change very much what we thought we were all about.
Cass SunsteinI have argued in favor of a reformulation of First Amendment law. The overriding goal of the reformulation is to reinvigorate processes of democratic deliberation, by ensuring greater attention to public issues and greater diversity of views.
Cass Sunstein