The first step is to measure whatever can easily be measured. This is OK as far as it goes. The second step is to disregard that which can't be easily measured or to give it an arbitrary quantitative value. This is artificial and misleading. The third step is to presume that what can't be measured easily really isn't important. This is blindness. The fourth step is to say that what can't be easily measured really doesn't exist. This is suicide.

Some of my unhappiest moments have been in organizations. Somehow it seems to be quite respectable to do things in organizations that you would never do in private life. I have had people insult me to my face in front of colleagues. I have had my feelings rammed down my throat on the pretext that it would do me good. I have been required to do things which I didn't agree with because the organization wished it... In my worst moments I have thought organizations were places designed to be run by sadists and staffed by masochists.

A consultant solves other people"s problems. I could never do that. I want to help other people solve their own problems.

I believe that a lot of our striving after the symbols and levers of success is due to a basic insecurity, a need to prove ourselves. That done, grown up at last, we are free to stop pretending.

If there is one general law of communication it is that we never communicate as effectively as we think we do.

Creativity needs a bit of untidiness. Make everything too neat and there is no room for experiment.

Forget land, buildings, or machines-the real source of wealth today is intelligence, applied intelligence. We talk glibly of "intellectual property" without taking on board what it really means. It isn't just patent rights and brand names; it is the brains of the place.