No one would have crossed the ocean if he could have gotten off the ship in the storm.
Charles KetteringResearch is an organized method of trying to find out what you are going to do after you cannot do what you are doing now. It may also be said to be the method of keeping a customer reasonably dissatisfied with what he has. That means constant improvement and change so that the customer will be stimulated to desire the new product enough to buy it to replace the one he has.
Charles KetteringObsolescence is a factor which says that the new thing I bring you is worth more than the unused value of the old thing.
Charles Kettering