High achievement always takes place in the framework of high expectation.

Research is industrial prospecting. The oil prospectors use every scientific means to find new paying wells. Oil is found by each one of a number of methods. My own group of men are prospecting in a different field, using every possible scientific means. We believe there are still things left to be discovered. We have only stumbled upon a few barrels of physical laws from the great pool of knowledge. Some day we are going to hit a gusher.

If you're doing something the same way you have been doing it for ten years, the chances are you are doing it wrong.

It doesn't matter if you try and try and try again, and fail. It does matter if you try and fail, and fail to try again.

The price of progress is trouble.

The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.

The difference between intelligence and an education is this: that intelligence will make a good living for you, but education won't do much for you at all.