Research is an organized method of trying to find out what you are going to do after you cannot do what you are doing now. It may also be said to be the method of keeping a customer reasonably dissatisfied with what he has. That means constant improvement and change so that the customer will be stimulated to desire the new product enough to buy it to replace the one he has.
Charles KetteringWe have reason not to be afraid of the machine, for there is always constructive change, the enemy of machines, making them change to fit new conditions.
Charles KetteringIt doesn't matter if you try and try and try again, and fail. It does matter if you try and fail, and fail to try again.
Charles KetteringThe opportunities in this world are as great as we have the imagination to see them... but we never get that view from the bottom of the nest.
Charles Kettering