The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.

Whenever you look at a piece of work and you think the fellow was crazy, then you want to pay some attention to that. One of you is likely to be, and you had better find out which one it is. It makes an awful lot of difference.

If you want to kill any idea in the world, get a committee working on it.

Research is industrial prospecting. The oil prospectors use every scientific means to find new paying wells. Oil is found by each one of a number of methods. My own group of men are prospecting in a different field, using every possible scientific means. We believe there are still things left to be discovered. We have only stumbled upon a few barrels of physical laws from the great pool of knowledge. Some day we are going to hit a gusher.

Don't bring anything to me but trouble.

Education is man's going forward from cocksure ignorance to thoughtful uncertainty.Where there is an open mind there will always be a frontier.

Every great improvement has come after repeated failures. Virtually nothing comes out right the first time. Failures, repeated failures, are finger posts on the road to achievement. One fails forward toward success.