If I want to stop a research program I can always do it by getting a few experts to sit in on the subject, because they know right away that it was a fool thing to try in the first place.
Charles KetteringI often say that research is a way of finding out what you are going to do when you can't keep on doing what you are doing now.
Charles KetteringWhenever you look at a piece of work and you think the fellow was crazy, then you want to pay some attention to that. One of you is likely to be, and you had better find out which one it is. It makes an awful lot of difference.
Charles KetteringDon't be afraid to stumble. Any inventor will tell you that you don't follow a plan far before you strike a snag. If, out of 100 ideas you get one that works, it's enough.
Charles KetteringResearch is an organized method of trying to find out what you are going to do after you cannot do what you are doing now. It may also be said to be the method of keeping a customer reasonably dissatisfied with what he has. That means constant improvement and change so that the customer will be stimulated to desire the new product enough to buy it to replace the one he has.
Charles Kettering