Research is industrial prospecting. The oil prospectors use every scientific means to find new paying wells. Oil is found by each one of a number of methods. My own group of men are prospecting in a different field, using every possible scientific means. We believe there are still things left to be discovered. We have only stumbled upon a few barrels of physical laws from the great pool of knowledge. Some day we are going to hit a gusher.
Charles KetteringWhen I was research head of General Motors and wanted a problem solved, I'd place a table outside the meeting room with a sign: "Leave slide rules here." If I didn't do that, I'd find someone reaching for his slide rule. Then he'd be on his feet saying, "Boss, you can't do it."
Charles KetteringDon't be afraid to stumble. Any inventor will tell you that you don't follow a plan far before you strike a snag. If, out of 100 ideas you get one that works, it's enough.
Charles KetteringEvery time you tear a leaf off a calendar, you present a new place for new ideas and progress.
Charles KetteringThere exist limitless opportunities in every industry. Where there is an open mind, there will always be a frontier.
Charles KetteringResearch is an organized method of trying to find out what you are going to do after you cannot do what you are doing now. It may also be said to be the method of keeping a customer reasonably dissatisfied with what he has. That means constant improvement and change so that the customer will be stimulated to desire the new product enough to buy it to replace the one he has.
Charles Kettering