The biggest job we have is to teach a newly hired employee how to fail intelligently. We have to train him to experiment over and over and to keep on trying and failing until he learns what will work.
Charles KetteringWe work day after day, not to finish things; but to make the future better ... because we will spend the rest of our lives there.
Charles KetteringI object to people running down the future. I am going to live all the rest of my life there.
Charles KetteringThe simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.
Charles Kettering